SUPPORT CATALOGUE · Telegrafi, with IETL
Audience & community engagement
Which community needs your reporting most?
Reach alone does not explain whether journalism serves a local community. Combine audience signals with direct conversations.
Three practical steps
01
Define a specific audience and its information needs.
02
Review useful engagement signals and distribution channels.
03
Test one format or distribution change and compare the result.
Audience experiment worksheet
- Community you serve
- Information need
- Content or format to test
- Distribution channel
- Engagement measure
- What you learned and will change