SUPPORT CATALOGUE · IETL
Revenue & business models
Where could your next sustainable income come from?
When one advertiser or funding source dominates, the newsroom becomes vulnerable. Start with a clear picture of your income and the audience you serve.
Three practical steps
01
Map your current income sources and dependence on each.
02
Choose one realistic revenue opportunity to test.
03
Set a small pilot, an owner and a review date.
Revenue experiment canvas
- Audience or customer
- Problem you solve
- Proposed offer
- Price and direct costs
- How you will test demand
- Success measure and review date